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Andrea Ferrer

Product Owner

Tecnología Digital

Medellín, Colombia

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About

I’m a Product Owner specialized in digital financial products and payment solutions. I identify real customer and business needs and turn them into measurable, scalable, high-impact product solutions.

I have over five years of experience leading products in complex, regulated environments, working cross-functionally with Engineering, Commercial, Customer Service, and Operations teams. I’ve contributed to defining value propositions, product roadmaps, production releases, and the optimization of critical flows that directly impact conversion, efficiency, and profitability.

Experience

Product Owner

ePayco

09/2025 - Presente

I own the definition and continuous evolution of financial solutions and payment products, with a strong focus on delivering business value and seamless user experiences. I contribute to the product vision by prioritizing initiatives, refining requirements, and making data-informed decisions to ensure efficient and high-quality delivery aligned with business and operational goals. I work closely with cross-functional teams across business, engineering, and QA to manage the backlog, support development through to production, and optimize payment flows while enabling scalable and compliant capabilities within the ePayco ecosystem.

Safety & Compliance Manager / Senior Logistics Specialist

CAPACHO & PADINI

08/2023 - 08/2025

Managed safety audits, regulatory compliance, and insurance policy administration, while also coordinating logistics and dispatch operations. Defined strategic priorities to optimize routes and processes, reduced incident response times, and ensured full documentation traceability required by FMCSA and DOT. Collaborated closely with internal teams and external partners to guarantee operational efficiency and improve customer experience, aligning business needs with the realities of daily operations.

Safety & Compliance Manager

JC Global Group

12/2019 - 01/2023

Led the strategic evolution of products through the implementation of audit processes and compliance programs (FMCSA/DOT), which informed backlog prioritization and acceptance criteria. Developed business cases by analyzing financial impact, costs, and regulatory risk to justify investments in new initiatives. Aligned end-user needs with business objectives, orchestrating cross-functional teams to drive agile execution and ensuring each increment delivered measurable value with a clear focus on risk reduction and efficiency.

Certifications

Master in PHP, SQL, POO, MVC, Laravel, Symfony, WordPress +

UDEMY

2024

Seminar in Plannning and Organization

CEDESISTEMAS

2023

International Business Experience

EAFIT

2022

Digital Photography Immersion

SENA

2023

First Aid Course

International Red Cross | Cruz Roja Internacional

2022

Skills

Product Management

Agile Methodologies

Tools

Analytics

Languages